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Google Updates Show Importance of Landing Page User Experience
Recent minor updates to how Google interfaces with searchers indicate an increasing importance placed on user experience and avoiding the dreaded visitor bounce (leaving after viewing only 1 page)...
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Google’s Secure (SSL) Search – 10 Days Later
On December 18th, Google announced that all searches performed by users who are signed into their Google accounts would be ‘more secure’. Essentially, for tho buy viagra 100mg se users who are signed...
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Taking Advantage of Google’s New Freshness Update
The new ranking algorithm update favors recent content (when relevant) to the extent that “up to 35% of queries may be affected”, according t cheap viagra o Google. They claim this is to keep pace...
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Microdata Explained
In addition to publishing fresh content, another tried-and-true SEO tactic was given an added cialis cheapest level of importance as a result of Google’s ever-evolving algorithm—implementing microdata...
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Microsoft Study Reveals Domain Bias in Web Search
While the findings may be somewhat assumed, Microsoft researchers now have quantitative evidence behind “domain bias” in web search, or a preference for recognizable buy viagra and trustworthy domains...
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Using Mobile Search to Reach New Consumers
With the rate of smart phone adoption growing every year and consumers frequently consulting their phones prior to purchase, considering mobile search in your marketing strategy is quickly becoming a...
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How Accurate Are Online Traffic Tools?
The SEO industry relies on data and measurement to justify its actions, strategy and very existence. Without public data or competitive intelligence, sites run the risk of existing in black box silos...
View ArticleHow Page Layout & Design Impact SEO
Although we’ve suspected this was already happening to some extent, Google announced that they launched an algorithmic change that analyzes the l buy viagra online ayout of a page in an attempt to...
View ArticleGoogle Algorithm Updates: March 2012
Google has recently started sharing details on their monthly search algorithm updates. These not only offer a snapshot of minor tweaks affecting client sites but also a longview of the areas where...
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How the Google Penguin Update Might Actually Benefit Your Site
The fevered cries of “SEO is Dead!” again resounded off the walls of agencies everywhere. Surely this latest Google algorithm update (enigmatically dubbed “Penguin”) would signal the death knell for...
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Google Algorithm Updates: April 2012
April updates to Google’s search quality focused on international & content adjustments, along with the usual General ranking tweaks. Changes to SERP appearance for titles, snippets & sitelinks...
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Using Web Analytics to Replace Pop-Up Surveys – Part 1
It’s happened to all of us. We land on a page and within 2-3 seconds a pop-up appears asking us to take a survey. Because, clearly, after having been on your site for 3 seconds I have a good...
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GOOGLE ALGORITHM UPDATES: May 2012
As Google has pointed out, May tends to be one of their busier months in terms search quality updates, and while 39 changes this past month does not surpass April’s exciting total of 52, the updates...
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SEO on Baidu – How does it compare with Google?
Baidu is the most popular regional search engine in China. With a 78.6% market share of China’s online search, it has firmly placed itself at the top of their rival Google China. Many Internet...
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Google Search Algorithm Updates: June / July 2012
Google released 2 months worth of updates earlier this month, identifying 86 search algorithm changes made throughout June and July. Google continued to emphasize high-quality sites and relevant...
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3 Steps to an Actionable Web Analytics Strategy
The term “big data” is ubiquitous: in Google, the query “big data” returns 867,000,000 search results–more than Justin Bieber and Lady Gaga, combined. Despite the growing accessibility to various types...
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Google Rankings Linked to Tweet Volume
A recent study shows that URLs can benefit from improved Google SERP positions when they are shared via a sufficient volume of tweets. In April 2012, Branded3, a digital marketing agency based in the...
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Google Search Algorithm Updates : August / September
Google released 2 months worth of updates in October, identifying 65 search algorithm changes made throughout August and September.There were a number of updates in August, though September was a...
View ArticleDoes Google Care About Responsive Web Design?
It has already been announced by the online community that 2013 will be the year of responsive web design, and in large part this is mostly true. The adoption of responsive as the new de-factor...
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How to Analyze & Optimize Your Facebook Posts Using Pivot Tables
Since Facebook Pages were launched in 2007, brands have made significant headway in figuring out how to use social media and integrating it within their overall strategies and tactics. Most brands now...
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